Turn your flowers into an experience—and create an entirely new income stream for your flower farm or garden.
Hosting a floral workshop can look pretty simple from the outside.
Gather some flowers. Set up a few tables. Sell tickets. Teach everyone how to make an arrangement.
But once you actually start hosting them, you quickly discover there are so many little details that can make the difference between a workshop that simply looks beautiful and one that's organized, sells out, runs smoothly—and actually makes you money.
How much should you charge?
How many stems should you give each guest?
How much extra should you have on hand?
How do you stop one guest from using twice as many flowers as everyone else?
What should be set up before people arrive?
How far ahead should you start marketing?
And what are the little touches that make people leave saying, “When is the next one?”
Those are the things I've learned by actually doing it.
After hosting and selling out floral workshops at The Frequency Farm, I've learned what works, what I would do differently, and the little tricks that make hosting so much easier. I've put all of it into this practical, step-by-step guide so you can skip a lot of the trial and error I went through.
Inside How to Host Profitable Floral Workshops, you'll learn how to:
Choose a workshop people will actually want to attend
Price your tickets for profit, not just to cover your flowers
Calculate how many flowers you'll really need—and how much extra to have on hand
Create a simple flower recipe that keeps your costs under control
Set up your space so the workshop flows smoothly
Know what supplies you'll need before your first guest arrives
Create the little details that make your event feel like an experience
Market your workshop and start filling seats
Turn the event itself into beautiful marketing content for your business
Add private workshops for birthdays, bridal showers, corporate events and other celebrations
Avoid some of the mistakes that are very easy to make when you're starting out
I'll even show you real pricing and profit examples so you can see how the numbers can work.
A simple workshop for just 10 guests can generate hundreds of dollars in profit in a single evening—while selling your flowers, bringing new people into your business and building a community around what you grow.
And once you understand the formula, you can use it again and again.
Spring arrangements. Summer bouquets. U-picks. Fall pumpkin florals. Holiday wreaths. Winter centerpieces. Private parties.
One skill. Multiple seasons. An entirely new revenue stream.
If you've been thinking about hosting workshops but aren't quite sure where to start—or how to make sure they're actually profitable—this is the guide I wish I'd had when I hosted my first one.
I'm sharing the practical details, numbers, tips and lessons I've learned behind the scenes so you can walk into your first workshop feeling prepared and confident.
You already know how to grow beautiful flowers.
Now learn how to turn them into an experience people will happily pay for.
Please note - this is an automatic PDF download and all sales are final.
Turn your flowers into an experience—and create an entirely new income stream for your flower farm or garden.
Hosting a floral workshop can look pretty simple from the outside.
Gather some flowers. Set up a few tables. Sell tickets. Teach everyone how to make an arrangement.
But once you actually start hosting them, you quickly discover there are so many little details that can make the difference between a workshop that simply looks beautiful and one that's organized, sells out, runs smoothly—and actually makes you money.
How much should you charge?
How many stems should you give each guest?
How much extra should you have on hand?
How do you stop one guest from using twice as many flowers as everyone else?
What should be set up before people arrive?
How far ahead should you start marketing?
And what are the little touches that make people leave saying, “When is the next one?”
Those are the things I've learned by actually doing it.
After hosting and selling out floral workshops at The Frequency Farm, I've learned what works, what I would do differently, and the little tricks that make hosting so much easier. I've put all of it into this practical, step-by-step guide so you can skip a lot of the trial and error I went through.
Inside How to Host Profitable Floral Workshops, you'll learn how to:
Choose a workshop people will actually want to attend
Price your tickets for profit, not just to cover your flowers
Calculate how many flowers you'll really need—and how much extra to have on hand
Create a simple flower recipe that keeps your costs under control
Set up your space so the workshop flows smoothly
Know what supplies you'll need before your first guest arrives
Create the little details that make your event feel like an experience
Market your workshop and start filling seats
Turn the event itself into beautiful marketing content for your business
Add private workshops for birthdays, bridal showers, corporate events and other celebrations
Avoid some of the mistakes that are very easy to make when you're starting out
I'll even show you real pricing and profit examples so you can see how the numbers can work.
A simple workshop for just 10 guests can generate hundreds of dollars in profit in a single evening—while selling your flowers, bringing new people into your business and building a community around what you grow.
And once you understand the formula, you can use it again and again.
Spring arrangements. Summer bouquets. U-picks. Fall pumpkin florals. Holiday wreaths. Winter centerpieces. Private parties.
One skill. Multiple seasons. An entirely new revenue stream.
If you've been thinking about hosting workshops but aren't quite sure where to start—or how to make sure they're actually profitable—this is the guide I wish I'd had when I hosted my first one.
I'm sharing the practical details, numbers, tips and lessons I've learned behind the scenes so you can walk into your first workshop feeling prepared and confident.
You already know how to grow beautiful flowers.
Now learn how to turn them into an experience people will happily pay for.
Please note - this is an automatic PDF download and all sales are final.
