Thinking of Hosting a Wreath Workshop? Start Here

Every Fall, I see flower farmers and growers wondering whether they could host a wreath workshop, or how they could do it better. What would they charge? How much greenery would they need? Would anyone actually book?

I remember having those questions when I started hosting floral workshops at The Frequency Farm. My first workshop was a simple mason-jar arrangement, something I already loved making and felt comfortable teaching. That gave me room to focus on the guests and learn what worked.

Since then, workshops have become one of my favourite parts of the farm. Last holiday season, our first two wreath workshop dates sold out quickly, and we added more dates by request. Here are a few things I’d think through before putting tickets on sale:

Make a sample wreath first. Create the wreath you want guests to take home. Notice how long it takes you, which steps might need a demonstration and where a beginner might need a little help. Take photos of the finished wreath, too. It gives people something real to picture when you invite them to book.

Turn your sample into a material plan. Lay out everything you used for one wreath: the base, greenery, decorative pieces and finishing touches. Count it, then multiply by the number of guests you expect and prepare a little extra. Decide which materials everyone receives and which they can choose from. This helps you purchase thoughtfully and makes sure the last guest has just as lovely a selection as the first.

Price the entire workshop. Your materials are only part of the cost. There’s also the time spent sourcing, preparing, setting up, teaching and cleaning afterward. If you’re renting a space or bringing in help, include that too. A full workshop can look wonderful in photos and still leave you wondering where the money went.

Think about the experience. Guests are coming to make a wreath, but they’re also coming for a little time away, a warm welcome and the pleasure of making something with their hands. At our farm, the greenery, barn studio and hot cider are all part of that holiday feeling. Think through what guests will see and need from the moment they arrive until they leave with their wreaths.

Give people a reason to book early. Show the wreath they’ll make, the space where they’ll spend the evening and what their ticket includes. Share it more than once. Some people need to check their calendars or make plans with a friend before they book.

A wreath workshop can be such a lovely way to bring people together and create income beyond the growing season. Start with a project you enjoy teaching, get clear on your materials and costs, and build an evening you’d be excited to attend yourself.

If you’re planning a workshop, I made a free Workshop Profit Checklist to help you estimate your costs and see what you could earn before you announce tickets. Download the free Workshop Profit Check